Turn your rough, coarse hair into sumptuous silk. This revised formulation of our nourishing shampoo PureLuxe will help improve and smooth the hair cuticle with rich emollients from the inside out. Highly hydrating but still light.
Artificial ingredients and sulfates can damage dry hair even further. Our shampoo is sulfate-free and protects the hair’s natural oils against stripping or buildup. Formulated with a low pH to help reduce frizz and keep color-treated hair looking healthy, shiny, and manageable.
Fortifies hair by supporting the protein matrix and promoting moisture. Helps counteract chemical, UV and heat stress while enriching with amino acids for frizz control.